{"id":361,"date":"2026-09-14T10:02:34","date_gmt":"2026-09-14T10:02:34","guid":{"rendered":"https:\/\/karolinalesicka.com\/?post_type=portfolio&#038;p=361"},"modified":"2026-09-14T10:27:55","modified_gmt":"2026-09-14T10:27:55","slug":"healthy-kids-materialy-promocyjne-i-komunikacja-wizualna","status":"publish","type":"portfolio","link":"https:\/\/karolinalesicka.com\/index.php\/portfolio\/healthy-kids-materialy-promocyjne-i-komunikacja-wizualna\/","title":{"rendered":"Healthy Kids \u2014 materia\u0142y promocyjne i komunikacja wizualna"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/tryptyk_W-6_800x1000px.jpg\" alt=\"\" class=\"wp-image-374\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/tryptyk_W-6_800x1000px.jpg 800w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/tryptyk_W-6_800x1000px-300x375.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/tryptyk_W-6_800x1000px-500x625.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Projekt graficzny \u00b7 Materia\u0142y&nbsp;promocyjne \u00b7 Copywriting&nbsp;\u00b7Social Media<\/figcaption><\/figure>\n\n\n\n<p>Zakres prac: przygotowanie koncepcji i projektu materia\u0142\u00f3w promocyjnych dla przedszkola Healthy Kids \u2013 wizyt\u00f3wek, ulotek, plakat\u00f3w, baneru oraz kr\u00f3tkich post\u00f3w na social media. Opr\u00f3cz warstwy wizualnej projekt obejmowa\u0142 prac\u0119 nad zawarto\u015bci\u0105 materia\u0142\u00f3w: doborem i uporz\u0105dkowaniem najwa\u017cniejszych informacji, przedstawieniem oferty oraz stworzeniem czytelnej hierarchii tre\u015bci, tak aby komunikacja by\u0142a konkretna i nieprze\u0142adowana. Projekty graficzne powsta\u0142y w Canvie z wykorzystaniem autorskich grafik Aleksandry Zapotocznej (Alex Zappa), kt\u00f3re sta\u0142y si\u0119 charakterystycznym elementem oprawy wizualnej marki w przestrzeni online i offline.<\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1440 \/ 900)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-367\" data-id=\"367\" data-aspect-ratio=\"1440 \/ 900\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Baner-240x150-1-1440x900.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Baner-240x150-1-1440x900.jpg 1440w, 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2000\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5.jpg 1410w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5-300x426.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5-1083x1536.jpg 1083w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5-500x709.jpg 500w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5-800x1135.jpg 800w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Ulotka-A5-1280x1816.jpg 1280w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2037\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-366\" data-id=\"366\" data-aspect-ratio=\"1440 \/ 2037\" 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swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2037\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-364\" data-id=\"364\" data-aspect-ratio=\"1440 \/ 2037\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-1440x2037.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-1440x2037.jpg 1440w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-300x424.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-1086x1536.jpg 1086w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-1448x2048.jpg 1448w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-500x707.jpg 500w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rekrutacja-trwa-Plakat-800x1132.jpg 800w, 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Opr\u00f3cz warstwy wizualnej projekt obejmowa\u0142 prac\u0119 nad zawarto\u015bci\u0105 materia\u0142\u00f3w: doborem i uporz\u0105dkowaniem najwa\u017cniejszych informacji, przedstawieniem oferty oraz stworzeniem czytelnej hierarchii tre\u015bci, tak aby komunikacja by\u0142a konkretna i nieprze\u0142adowana. Projekty graficzne powsta\u0142y w Canvie z wykorzystaniem autorskich grafik&hellip;<\/p>\n","protected":false},"author":1,"featured_media":374,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"portfolio_category":[18,28,29],"portfolio_tag":[],"class_list":["post-361","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-content-marketing","portfolio_category-koncepcja-wizualna","portfolio_category-projekt-graficzny"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":4,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/361\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/361\/revisions\/378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/media\/374"}],"wp:attachment":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=361"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}