{"id":348,"date":"2026-09-14T10:02:54","date_gmt":"2026-09-14T10:02:54","guid":{"rendered":"https:\/\/karolinalesicka.com\/?post_type=portfolio&#038;p=348"},"modified":"2026-09-14T10:08:49","modified_gmt":"2026-09-14T10:08:49","slug":"ukoitherapy-koncepcja-wizualna-i-materialy-dla-marki","status":"publish","type":"portfolio","link":"https:\/\/karolinalesicka.com\/index.php\/portfolio\/ukoitherapy-koncepcja-wizualna-i-materialy-dla-marki\/","title":{"rendered":"Ukoitherapy \u2013 koncepcja wizualna i materia\u0142y dla marki"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"829\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/37473A52-FC20-4E56-BE74-5B6F29056B0F.jpeg\" alt=\"\" class=\"wp-image-350\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/37473A52-FC20-4E56-BE74-5B6F29056B0F.jpeg 829w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/37473A52-FC20-4E56-BE74-5B6F29056B0F-300x300.jpeg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/37473A52-FC20-4E56-BE74-5B6F29056B0F-150x150.jpeg 150w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/37473A52-FC20-4E56-BE74-5B6F29056B0F-500x500.jpeg 500w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/37473A52-FC20-4E56-BE74-5B6F29056B0F-800x800.jpeg 800w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><figcaption class=\"wp-element-caption\">Kierunek wizualny \u00b7 Sp\u00f3jno\u015b\u0107\u00a0marki \u00b7 Materia\u0142y komunikacyjne\u00a0\u00b7 Social media<\/figcaption><\/figure>\n\n\n\n<p>Zakres prac: wsp\u00f3lne opracowanie z w\u0142a\u015bcicielk\u0105 Ukoitherapy \u2014 marki specjalizuj\u0105cej si\u0119 w masa\u017cach i terapiach manualnych twarzy \u2014 koncepcji wizualnej odpowiadaj\u0105cej charakterowi us\u0142ug i do\u015bwiadczeniu, jakie marka chce oferowa\u0107 swoim klientkom. Na bazie wypracowanego kierunku przygotowa\u0142am sp\u00f3jn\u0105 kolorystyk\u0119, typografi\u0119 i opraw\u0119 graficzn\u0105, a nast\u0119pnie prze\u0142o\u017cy\u0142am je na kluczowe materia\u0142y komunikacyjne: kart\u0119 lojalno\u015bciow\u0105, cennik us\u0142ug oraz zestaw szablon\u00f3w do wykorzystania na Instagramie \u2014 w postach, rolkach i relacjach. Szablony zosta\u0142y zaprojektowane w Canvie z my\u015bl\u0105 o \u0142atwym, samodzielnym wykorzystaniu przez w\u0142a\u015bcicielk\u0119 w przysz\u0142o\u015bci, przy jednoczesnym zachowaniu sp\u00f3jnego wizerunku marki. W projekcie wykorzystano zdj\u0119cia wykonane przez Mart\u0119 Sputo.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1080 \/ 1080)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-353\" data-id=\"353\" data-aspect-ratio=\"1080 \/ 1080\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi.jpg 1080w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-300x300.jpg 300w, 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1083w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Cennik-UKOI-500x709.jpg 500w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Cennik-UKOI-800x1135.jpg 800w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Cennik-UKOI-1280x1816.jpg 1280w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-351\" data-id=\"351\" data-aspect-ratio=\"1080 \/ 1080\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-2.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-2.jpg 1080w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-2-300x300.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-2-150x150.jpg 150w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-2-500x500.jpg 500w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Potfolio-projekt-dla-Ukoi-2-800x800.jpg 800w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1050\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-354\" data-id=\"354\" data-aspect-ratio=\"600 \/ 1050\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Awers-1.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Awers-1.jpg 600w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Awers-1-300x525.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Awers-1-500x875.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1050\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-355\" data-id=\"355\" data-aspect-ratio=\"600 \/ 1050\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rewers-1.jpg\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rewers-1.jpg 600w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rewers-1-300x525.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/09\/Rewers-1-500x875.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zakres prac: wsp\u00f3lne opracowanie z w\u0142a\u015bcicielk\u0105 Ukoitherapy \u2014 marki specjalizuj\u0105cej si\u0119 w masa\u017cach i terapiach manualnych twarzy \u2014 koncepcji wizualnej odpowiadaj\u0105cej charakterowi us\u0142ug i do\u015bwiadczeniu, jakie marka chce oferowa\u0107 swoim klientkom. Na bazie wypracowanego kierunku przygotowa\u0142am sp\u00f3jn\u0105 kolorystyk\u0119, typografi\u0119 i opraw\u0119 graficzn\u0105, a nast\u0119pnie prze\u0142o\u017cy\u0142am je na kluczowe materia\u0142y komunikacyjne: kart\u0119 lojalno\u015bciow\u0105, cennik us\u0142ug oraz zestaw szablon\u00f3w do wykorzystania na&hellip;<\/p>\n","protected":false},"author":1,"featured_media":350,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"portfolio_category":[28,29],"portfolio_tag":[],"class_list":["post-348","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-koncepcja-wizualna","portfolio_category-projekt-graficzny"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":4,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/348\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/348\/revisions\/369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/media\/350"}],"wp:attachment":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=348"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}