{"id":268,"date":"2026-04-10T13:53:21","date_gmt":"2026-04-10T13:53:21","guid":{"rendered":"https:\/\/karolinalesicka.com\/?post_type=portfolio&#038;p=268"},"modified":"2026-04-17T18:49:56","modified_gmt":"2026-04-17T18:49:56","slug":"lotniczy-bilet-elektroniczny","status":"publish","type":"portfolio","link":"https:\/\/karolinalesicka.com\/index.php\/portfolio\/lotniczy-bilet-elektroniczny\/","title":{"rendered":"Lotniczy bilet elektroniczny"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-1440x960.jpg\" alt=\"\" class=\"wp-image-267\" srcset=\"https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-1440x960.jpg 1440w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-300x200.jpg 300w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-1536x1024.jpg 1536w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-2048x1365.jpg 2048w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-500x333.jpg 500w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-800x533.jpg 800w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-1280x853.jpg 1280w, https:\/\/karolinalesicka.com\/wp-content\/uploads\/2026\/04\/iStock-1346125159-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\">Artyku\u0142 edukacyjno-ekspercki (UX writing + SEO)<\/figcaption><\/figure>\n\n\n\n<p>Zakres prac: przygotowanie artyku\u0142u eksperckiego \u2013 opracowanie tre\u015bci zoptymalizowanej pod SEO, z uwzgl\u0119dnieniem intencji wyszukiwania u\u017cytkownik\u00f3w oraz zasad UX writingu. Tekst zaprojektowany w oparciu o logiczn\u0105 hierarchi\u0119 informacji, klarowny j\u0119zyk i struktur\u0119 wspieraj\u0105c\u0105 szybkie zrozumienie tematu.<\/p>\n\n\n\n<p>Projekt realizowany dla LOT.com. Obejmowa\u0142 przygotowanie artyku\u0142u do bloga podr\u00f3\u017cniczego wyja\u015bniaj\u0105cego zagadnienie biletu elektronicznego, w formie materia\u0142u edukacyjnego odpowiadaj\u0105cego na konkretne pytania u\u017cytkownik\u00f3w i wspieraj\u0105cego widoczno\u015b\u0107 organiczn\u0105 w wyszukiwarce.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lot.com\/pl\/pl\/odkrywaj\/inspiracje\/blog-podrozniczy\/bilet-elektroniczny\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Zobacz pe\u0142ny artyku\u0142 na LOT.com<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zakres prac: przygotowanie artyku\u0142u eksperckiego \u2013 opracowanie tre\u015bci zoptymalizowanej pod SEO, z uwzgl\u0119dnieniem intencji wyszukiwania u\u017cytkownik\u00f3w oraz zasad UX writingu. Tekst zaprojektowany w oparciu o logiczn\u0105 hierarchi\u0119 informacji, klarowny j\u0119zyk i struktur\u0119 wspieraj\u0105c\u0105 szybkie zrozumienie tematu. Projekt realizowany dla LOT.com. Obejmowa\u0142 przygotowanie artyku\u0142u do bloga podr\u00f3\u017cniczego wyja\u015bniaj\u0105cego zagadnienie biletu elektronicznego, w formie materia\u0142u edukacyjnego odpowiadaj\u0105cego na konkretne pytania u\u017cytkownik\u00f3w i&hellip;<\/p>\n","protected":false},"author":1,"featured_media":267,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"portfolio_category":[16,13,26],"portfolio_tag":[],"class_list":["post-268","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-artykul-ekspercki","portfolio_category-seo","portfolio_category-ux-writing"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":3,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/268\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio\/268\/revisions\/323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=268"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/karolinalesicka.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}